Yeah! "I love you" is subject to the law of diminishing returns; like one or two other critical weekly elements of a relationship, it loses a bit of thrilling value every time you get it out.'.. That's what happens with "I love you", that same phrase that you once shouted Hollywood or Heathcliff-like in the lashing raining, now- now you are saying it dumbly at the end of every phone conversation, a follow-on from, " I'll be back for dinner." Once it came out spontaneous rush, it forced itself out; now it's reflex. David Baddiel
About This Quote

The quote is an excellent way to show the need to get back to basics. Saying I love you so many times can sometimes get boring and you begin to get used to it. When the frequency of saying the phrase begins to get old you start to focus on other areas of your relationship instead. For example, if you are having a dinner with a partner after a long time apart then you might start focusing on different things that you want to talk about instead of saying I love you in each conversation.

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